Business Studies > Principles and Functions of Management > Business Environment

The Marketing Research Manager of 'Trendy Textiles' has been assigned the task of analysing the influence of Generation Z on fashion trends. On studying the forces that affect business, he observed that increased awareness amongst Generation Z, with respect to, environmental protection, preference of individuality over trends, rejection of traditional norms in clothing, greater use of social media have increased the demand for sustainable and innovative styles in clothing, 'Do It Yourself' (DIY) products, promotion of products on various social media platforms by companies.

a) In context of the above case, identify and explain the feature of the business environment highlighted above.

b) Explain any two features of the business environment, apart from the one identified in part a).