Cookie Policy

Learn about how we use cookies and similar technologies

Last Updated: October 15, 2025

Introduction

This Cookie Policy explains how Edvaya ("we," "us," or "our") uses cookies and similar tracking technologies on the Edvaya.com website and all Edvaya mobile applications (collectively, the "Platform"). This policy should be read in conjunction with our Privacy Policy and Terms of Use.

By using the Platform, you consent to the use of cookies as described in this policy. You can manage your cookie preferences as explained below.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website or use an application. Cookies help websites recognize your device and remember information about your visit, such as your preferences and actions.

Types of Cookies We Use

Strictly Necessary Cookies

Essential for the Platform to function properly. These enable user authentication, security, and session management.

Performance & Analytics Cookies

Help us understand how visitors interact with the Platform. We use Google Analytics to collect anonymous usage data.

Advertising & Marketing Cookies

Used to deliver relevant advertisements. We use Meta Pixel and Google Ads for advertising and remarketing.

Functionality Cookies

Remember your choices and preferences to provide a personalized experience.

How We Use Cookies

Strictly Necessary Cookies

These cookies are essential for the Platform to function properly. They enable core functionality such as:

  • User authentication and security
  • Session management
  • Load balancing and performance optimization
  • Access to secure areas of the Platform
  • Payment processing
  • Remembering your cookie consent preferences

You cannot opt out of strictly necessary cookies as they are required for the Platform to work properly.

Examples:

  • Login session cookies
  • Security tokens
  • Load balancer cookies

Performance and Analytics Cookies

These cookies help us understand how visitors interact with the Platform by collecting and reporting information anonymously.

Google Analytics: We use Google Analytics to analyze Platform usage and improve our services. It collects data such as:

  • Pages visited and time spent on each page
  • How you arrived at the Platform (search, referral, direct visit)
  • Approximate geographic location
  • Device type, browser, and operating system
  • Clicks, scrolls, and other interactions

Google Analytics uses first-party and third-party cookies. Data is aggregated and does not personally identify you. Opt-Out: Install the Google Analytics Opt-out Browser Add-on.

Other Analytics Tools:

  • Heatmap and session recording tools
  • A/B testing platforms
  • Performance monitoring services

Functionality Cookies

These cookies remember your choices and preferences to provide a personalized experience, such as:

  • Language and region preferences
  • Display settings (font size, layout)
  • Course progress and bookmarks
  • Recently viewed content
  • Accessibility settings

Advertising and Marketing Cookies

Meta Pixel (Facebook Pixel):

  • Track conversions from Facebook and Instagram ads
  • Build custom audiences for targeted advertising
  • Retarget users who have visited the Platform
  • Measure ad performance and optimize campaigns

Manage your Facebook ad preferences at https://www.facebook.com/ads/preferences.

Google Ads:

  • Display relevant ads across Google's network
  • Retarget users who have visited the Platform
  • Measure conversions and ad effectiveness
  • Optimize campaigns based on performance

Manage your Google ad settings at https://www.google.com/settings/ads.

Remarketing Cookies: We may use remarketing cookies (Google, Facebook, LinkedIn, etc.) to show relevant ads when you visit other websites and apps.

Social Media Cookies

When you interact with social media features on the Platform (like, share, comment buttons), those platforms may set cookies on your device. These are controlled by the respective social media companies:

  • Facebook and Instagram
  • Twitter (X)
  • LinkedIn
  • YouTube
  • WhatsApp

Please review their privacy policies for details on cookie usage.

Similar Tracking Technologies

Web Beacons (Pixel Tags)

Small graphic images embedded in web pages and emails that track actions such as email opens, link clicks, and page navigation.

Local Storage

Used for caching content, storing preferences, maintaining application state, and enabling offline functionality.

Mobile Identifiers

On mobile apps, we may use device identifiers (IDFA on iOS, AAID on Android), analytics identifiers, and push notification tokens.

Software Development Kits (SDKs)

Third-party SDKs are used for analytics, advertising, social media integration, and payment processing.

Managing Your Cookie Preferences

Browser Settings

Most browsers allow you to view, delete, or block cookies. Instructions:

  • Chrome: Settings → Privacy and Security → Cookies and other site data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Cookies and website data
  • Edge: Settings → Cookies and site permissions → Cookies and site data

Blocking all cookies may affect functionality and user experience.

Cookie Consent Banner

On your first visit, you can accept, reject, or customize cookie preferences. You may change your preferences anytime via the “Cookie Settings” link in the footer.

Third-Party Opt-Out Tools

Mobile App Settings

iOS: Settings → Privacy → Tracking → Toggle off “Allow Apps to Request to Track”

Android: Settings → Google → Ads → Toggle on “Opt out of Ads Personalization”

Do Not Track (DNT)

The Platform does not currently respond to DNT signals due to the lack of a universal standard for interpreting them.

Cookie Lifespan

Different cookies have different durations:

  • Session Cookies: Deleted when you close your browser
  • Short-term Cookies: 24 hours to 30 days
  • Long-term Cookies: 1 month to 2 years
  • Persistent Cookies: Until manually deleted or expired

Data Protection and Security

Cookie data is protected with the same safeguards as other personal data:

  • Encryption during transmission
  • Secure storage and limited access
  • Regular security audits
  • Compliance with data protection regulations

We do not sell cookie data. Third-party cookies are governed by their respective privacy policies.

Children's Privacy

Cookies on the Platform are not designed to collect information from children under 13. If you believe such data was collected, contact us at [email protected].

International Data Transfers

Cookie data may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards in accordance with applicable laws.

Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in cookie practices, technologies, or laws. We will notify you by:

  • Posting a notice on the Platform
  • Updating the “Last Updated” date
  • Sending an email for significant changes

Your continued use of the Platform after updates constitutes acceptance of the revised policy.

Your Rights

  • Right to be informed: Know what cookies are used.
  • Right to access: Request information about cookie data collected.
  • Right to object: Object to certain types of cookies.
  • Right to erasure: Request deletion of cookie data.
  • Right to withdraw consent: Change cookie preferences anytime.

Contact Us

Email: [email protected]

Cookie Preferences: Manage Cookie Preferences

Data Protection Officer: [email protected]

Acknowledgment: By using the Platform and accepting cookies, you acknowledge that you have read and understood this Cookie Policy.

Effective Date: October 15, 2025