Random Business-studies - Marketing Management & Consumer Protection Practice
20 randomly selected questions from Marketing Management & Consumer Protection topics
'Refresh Zone' was a popular coffee house chain offering premium coffee and snacks in a cozy environment. However, over time, the company began to face challenges in maintaining its market position. Customers had started complaining about lack of variety failing to cater to evolving consumer preferences. Also the price of coffee in 'Refresh Zone' was significantly higher than its competitors. Many consumers felt that the quality of coffee was not justifying its premium pricing.
Identify and explain two components of marketing mix that the management of 'Refresh Zone' needs to work on.
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