1. Aggregate Demand (AD)
Aggregate Demand (AD) is the total expenditure that all sectors of the economy — households, firms, government and the foreign sector — are willing and able to make on final goods and services at a given level of income during a given period of time.
In a two-sector economy (households + firms, no government, no foreign trade):
Where C = Private consumption expenditure and I = Investment expenditure (assumed autonomous — independent of income).
Components of AD
| Component | What it is | Depends on? |
|---|---|---|
| Consumption (C) | Household spending on goods and services | Income (Y) — rises as income rises; C = a + bY |
| Investment (I) | Firms' spending on capital goods | Autonomous — fixed by interest rates, business expectations, NOT by current income |
Autonomous vs Induced Expenditure
| Type | Definition | Example |
|---|---|---|
| Autonomous Expenditure | Expenditure that does NOT depend on current level of income — remains constant when income changes | Investment (I); Autonomous consumption (a) — even at zero income, households spend on necessities |
| Induced Expenditure | Expenditure that CHANGES with income — rises when income rises, falls when income falls | Induced consumption (bY) — as income rises, households spend more on consumption |
2. Aggregate Supply (AS)
Aggregate Supply (AS) is the total value of goods and services produced — equivalently, the total income generated in the economy at a given level of employment.
In the Keynesian framework for a closed two-sector economy:
Where Y = National Income, C = Consumption, S = Saving.
AS is a 45° line through the origin — every unit of income produced (output/AS) equals a unit of income received. AS always equals Y by definition.
3. Consumption Function
The Consumption Function (introduced by J.M. Keynes) describes the relationship between income and consumption:
Where:
- a = Autonomous consumption — consumption at zero income (positive: households borrow or dissave to survive)
- b = MPC (Marginal Propensity to Consume) — the slope of the consumption function
- Y = National Income
- 0 < b < 1 (each additional rupee of income is partly consumed, partly saved)
Numerical Schedule: C = 50 + 0.8Y
| Y (₹) | C = 50+0.8Y | S = Y−C | APC = C/Y | APS = S/Y | MPC | MPS |
|---|---|---|---|---|---|---|
| 0 | 50 | −50 | — | — | — | — |
| 100 | 130 | −30 | 1.30 | −0.30 | 0.8 | 0.2 |
| 200 | 210 | −10 | 1.05 | −0.05 | 0.8 | 0.2 |
| 250 | 250 | 0 | 1.00 | 0.00 | 0.8 | 0.2 |
| 300 | 290 | 10 | 0.97 | 0.03 | 0.8 | 0.2 |
| 400 | 370 | 30 | 0.93 | 0.07 | 0.8 | 0.2 |
The highlighted row (Y=250) is the breakeven point — where C = Y, S = 0, APC = 1.
4. Propensity to Consume — APC and MPC
Average Propensity to Consume (APC)
APC is the fraction of total income spent on consumption. Key properties:
- APC falls as income rises — as income grows, households save a larger proportion.
- APC > 1 at low income levels — when income is very low, households spend more than their income (dissaving — borrow or draw down savings).
- APC = 1 at breakeven — where C = Y (entire income consumed, saving = 0).
- APC < 1 at higher incomes — households save a positive amount.
- APC is never zero (consumption never falls to zero).
Marginal Propensity to Consume (MPC)
MPC is the change in consumption per unit change in income — the slope of the consumption function.
- 0 < MPC < 1 always — each additional rupee of income leads to less than one rupee of additional consumption.
- MPC is constant in a linear consumption function (same slope everywhere).
- MPC is the slope of the consumption curve.
- For rich countries: MPC tends to be lower. For poor countries: MPC tends to be higher (necessities take priority).
5. Saving Function and Propensity to Save
Since S = Y − C and C = a + bY:
The Saving Function is:
Where autonomous saving = −a (negative — at zero income, household dissaves by amount a) and MPS = 1 − MPC = slope of the saving function.
Average Propensity to Save (APS)
- APS rises as income rises — higher income → larger fraction saved.
- APS is negative at low incomes (dissaving — households spend more than income).
- APS = 0 at breakeven income (S = 0).
Marginal Propensity to Save (MPS)
MPS = the slope of the saving function = the fraction of each additional rupee of income that is saved.
The Four Key Relationships — Always True
1.
2.
3.
4.
Deriving C from S and S from C
| Given | Derive | Method |
|---|---|---|
| C = a + bY | S = −a + (1−b)Y | S = Y − C: intercept changes sign; MPS = 1−MPC |
| S = −a + mY | C = a + (1−m)Y | C = Y − S: intercept changes sign; MPC = 1−MPS |
| S = −80 + 0.3Y | C = 80 + 0.7Y | Intercept: −(−80) = 80; MPC = 1−0.3 = 0.7 |
6. Factors Affecting Propensity to Consume
Keynes identified several factors that determine the psychological propensity to consume:
| Factor | Effect on MPC |
|---|---|
| Income level | Lower income households have higher MPC (spend more of each rupee on necessities) |
| Distribution of income | More equal distribution → higher aggregate MPC (poor spend more than rich per rupee) |
| Fiscal policy | Tax cuts increase disposable income → consumption rises |
| Rate of interest | Higher interest rate encourages saving → lower MPC |
| Future expectations | Optimistic expectations → higher consumption; pessimistic → lower |

