1. Aggregate Demand (AD)

Aggregate Demand (AD) is the total expenditure that all sectors of the economy — households, firms, government and the foreign sector — are willing and able to make on final goods and services at a given level of income during a given period of time.

In a two-sector economy (households + firms, no government, no foreign trade):

AD=C+I

Where C = Private consumption expenditure and I = Investment expenditure (assumed autonomous — independent of income).

Components of AD

Component What it is Depends on?
Consumption (C) Household spending on goods and services Income (Y) — rises as income rises; C = a + bY
Investment (I) Firms' spending on capital goods Autonomous — fixed by interest rates, business expectations, NOT by current income

Autonomous vs Induced Expenditure

Type Definition Example
Autonomous Expenditure Expenditure that does NOT depend on current level of income — remains constant when income changes Investment (I); Autonomous consumption (a) — even at zero income, households spend on necessities
Induced Expenditure Expenditure that CHANGES with income — rises when income rises, falls when income falls Induced consumption (bY) — as income rises, households spend more on consumption

2. Aggregate Supply (AS)

Aggregate Supply (AS) is the total value of goods and services produced — equivalently, the total income generated in the economy at a given level of employment.

In the Keynesian framework for a closed two-sector economy:

AS=Y=C+S

Where Y = National Income, C = Consumption, S = Saving.

AS is a 45° line through the origin — every unit of income produced (output/AS) equals a unit of income received. AS always equals Y by definition.

3. Consumption Function

The Consumption Function (introduced by J.M. Keynes) describes the relationship between income and consumption:

C=a+bY

Where:

  • a = Autonomous consumption — consumption at zero income (positive: households borrow or dissave to survive)
  • b = MPC (Marginal Propensity to Consume) — the slope of the consumption function
  • Y = National Income
  • 0 < b < 1 (each additional rupee of income is partly consumed, partly saved)

Numerical Schedule: C = 50 + 0.8Y

Y (₹) C = 50+0.8Y S = Y−C APC = C/Y APS = S/Y MPC MPS
050−50
100130−301.30−0.300.80.2
200210−101.05−0.050.80.2
25025001.000.000.80.2
300290100.970.030.80.2
400370300.930.070.80.2

The highlighted row (Y=250) is the breakeven point — where C = Y, S = 0, APC = 1.

4. Propensity to Consume — APC and MPC

Average Propensity to Consume (APC)

APC=CY

APC is the fraction of total income spent on consumption. Key properties:

  • APC falls as income rises — as income grows, households save a larger proportion.
  • APC > 1 at low income levels — when income is very low, households spend more than their income (dissaving — borrow or draw down savings).
  • APC = 1 at breakeven — where C = Y (entire income consumed, saving = 0).
  • APC < 1 at higher incomes — households save a positive amount.
  • APC is never zero (consumption never falls to zero).

Marginal Propensity to Consume (MPC)

MPC=ΔCΔY

MPC is the change in consumption per unit change in income — the slope of the consumption function.

  • 0 < MPC < 1 always — each additional rupee of income leads to less than one rupee of additional consumption.
  • MPC is constant in a linear consumption function (same slope everywhere).
  • MPC is the slope of the consumption curve.
  • For rich countries: MPC tends to be lower. For poor countries: MPC tends to be higher (necessities take priority).

5. Saving Function and Propensity to Save

Since S = Y − C and C = a + bY:

S=YC=Y(a+bY)=a+(1b)Y

The Saving Function is: S=a+MPSY

Where autonomous saving = −a (negative — at zero income, household dissaves by amount a) and MPS = 1 − MPC = slope of the saving function.

Average Propensity to Save (APS)

APS=SY

  • APS rises as income rises — higher income → larger fraction saved.
  • APS is negative at low incomes (dissaving — households spend more than income).
  • APS = 0 at breakeven income (S = 0).

Marginal Propensity to Save (MPS)

MPS=ΔSΔY=1MPC

MPS = the slope of the saving function = the fraction of each additional rupee of income that is saved.

The Four Key Relationships — Always True

1.   MPC+MPS=1
2.   APC+APS=1
3.   MPC=1MPS   and   MPS=1MPC
4.   APC=1APS   and   APS=1APC

Deriving C from S and S from C

Given Derive Method
C = a + bY S = −a + (1−b)Y S = Y − C: intercept changes sign; MPS = 1−MPC
S = −a + mY C = a + (1−m)Y C = Y − S: intercept changes sign; MPC = 1−MPS
S = −80 + 0.3Y C = 80 + 0.7Y Intercept: −(−80) = 80; MPC = 1−0.3 = 0.7

6. Factors Affecting Propensity to Consume

Keynes identified several factors that determine the psychological propensity to consume:

Factor Effect on MPC
Income levelLower income households have higher MPC (spend more of each rupee on necessities)
Distribution of incomeMore equal distribution → higher aggregate MPC (poor spend more than rich per rupee)
Fiscal policyTax cuts increase disposable income → consumption rises
Rate of interestHigher interest rate encourages saving → lower MPC
Future expectationsOptimistic expectations → higher consumption; pessimistic → lower