Match the concepts of marketing in Column I with their respective explanations in Column II:\n\n![Table Concepts](https://www.edvaya.com/images/cbse/business-studies/2025/set1/q18-concepts.webp)\n\nChoose the correct options from the following: A). (a)-(iv), (b)-(iii), (c)-(ii), (d)-(i) B). (a)-(iii), (b)-(ii), (c)-(i), (d)-(iv) C). (a)-(ii), (b)-(i), (c)-(iii), (d)-(iv) D). (a)-(i), (b)-(iii), (c)-(ii), (d)-(iv)

The correct answer is (a)-(i), (b)-(iii), (c)-(ii), (d)-(iv). (a) Product Concept aligns with (i) focus on quality/performance.\n(b) Selling Concept aligns with (iii) aggressively persuading buyers.\n(c) Marketing Concept aligns with (ii) satisfaction of customer needs.\n(d) Societal Concept aligns with (iv) customer needs and society's well-being.\nHence, the correct match is (a)-(i), (b)-(iii), (c)-(ii), (d)-(iv).

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Business Studies > Marketing Management And Consumer Protection > Marketing Management

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Match the concepts of marketing in Column I with their respective explanations in Column II:

Table Concepts

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