CBSE 2025, BS Set 1

Question

'To identify the needs of the customers and to take various decisions related to successful marketing of the products and services, it is important to make an analysis of the available opportunities and threats, as well as strengths and weaknesses of the organisation and decide what opportunities can be best pursued by it', highlights one of the functions of marketing, that is: A). gathering and analysing market information B). marketing planning C). product designing and development D). branding

Edvaya · Accepted Answer

The correct answer is gathering and analysing market information. The description identifies the marketing function of **Gathering and Analysing Market Information**. This function involves: - Identifying customer needs and preferences. - Scanning the environment for opportunities and threats (external environment). - Assessing the organisation's strengths and weaknesses (internal environment). - Deciding which opportunities can be best pursued — essentially, conducting a **SWOT analysis**. This is the foundation of any effective marketing strategy.

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Business Studies > Marketing Management And Consumer Protection > Marketing Management

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