CBSE 2025, BS Set 1

Question

Bisphenol A is one of the most harmful chemicals used to make plastic water bottles. Its levels increase when the water is stored in these bottles for a long period of time. Keeping health considerations in mind, Ketan ordered six glass water bottles and decided not to use plastic bottles in the future. On receiving the parcel, he found that two bottles were broken as the container or wrapper was not adequate to protect the bottles.

The product-related decision neglected by the marketer was:

The product-related decision neglected by the marketer was: A). Branding B). Packaging C). Labelling D). Both (B) and (C)

Edvaya · Accepted Answer

The correct answer is Packaging. **Packaging** is correct.

Packaging involves designing and producing the container or wrapper for a product. Its key functions include **protection of the product** during transit and storage. The marketer neglected packaging because the container/wrapper was not adequate to protect the glass bottles, resulting in breakage.

- **Branding**: Involves giving a name/symbol to the product — not relevant here.
- **Labelling**: Involves providing information on the package — not the issue here.
- **Both B and C**: Labelling was not mentioned as neglected, so it is incorrect.

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Business Studies > Marketing Management And Consumer Protection > Marketing Management

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