CBSE 2025, BS Set 1

Question

'With the growth of computers, more and more companies are using interactive sites on the Internet, to gather customer views and opinions, before taking important business decisions.'

Identify the marketing function highlighted in the above lines. A). Marketing planning B). Product designing and development C). Branding D). Gathering and Analysing Market Information

Edvaya · Accepted Answer

The correct answer is Gathering and Analysing Market Information. **Gathering and Analysing Market Information** is correct.

The passage describes companies using the Internet to gather customer views and opinions before decision-making. This is the marketing function of **Gathering and Analysing Market Information** — collecting data about customers, competitors, and market trends to support informed business decisions.

- **Marketing planning**: Involves setting goals and strategies, not information gathering.
- **Product designing**: Involves creating or improving products.
- **Branding**: Involves creating a brand identity (name, logo, etc.).

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Business Studies > Marketing Management And Consumer Protection > Marketing Management

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