CBSE 2025, BS Set 1

Question

Identify the **incorrect** statement with respect to 'Product' as an element of Marketing Mix: A). A buyer buys a product or service for what it does or the benefit it provides. B). A product is a bundle of utilities, which is purchased because of its capability to provide satisfaction of a certain need. C). A customer may seek to satisfy functional, promotional and technological benefits from the purchase of a product. D). Product relates to not only the physical product, but also the benefits offered by it from the customer's view point.

Edvaya · Accepted Answer

The correct answer is A customer may seek to satisfy functional, promotional and technological benefits from the purchase of a product.. The statement "A customer may seek to satisfy functional, promotional and technological benefits from the purchase of a product." is **incorrect**. A customer seeks **functional, psychological/social, and aesthetic** benefits from a product — not "promotional" benefits. Promotional benefits are part of the promotion mix, not the product itself. All other statements are correct: - A buyer buys a product or service for what it does or the benefit it provides. - A product is a bundle of utilities, which is purchased because of its capability to provide satisfaction of a certain need. - Product relates to not only the physical product, but also the benefits offered by it from the customer's view point.

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