CBSE 2025, BS Set 1

Question

After identifying the needs and wants of the target market and understanding that parents were increasingly looking for eco-friendly and safe toys for their children, a toy manufacturing company 'Deepak Toys Ltd.' decides to use eco-friendly materials for their toys. The company also ensures that their manufacturing process will not harm the environment.

The marketing management philosophy that guided the efforts of 'Deepak Toys Ltd.' is:

The marketing management philosophy that guided the efforts of 'Deepak Toys Ltd.' is: A). Selling concept B). Product concept C). Marketing concept D). Societal marketing concept

Edvaya · Accepted Answer

The correct answer is Societal marketing concept. **Societal marketing concept** is correct.

The **Societal Marketing Concept** holds that an organisation should satisfy customer needs AND consider the long-term wellbeing of society (including the environment). 'Deepak Toys Ltd.' identified consumer needs (eco-friendly, safe toys), met them, AND ensured no environmental harm — reflecting society's broader interest.

- **Marketing concept** focuses on customer satisfaction but not necessarily environmental/societal welfare.
- **Selling concept** focuses on aggressive selling of existing products.
- **Product concept** focuses on quality and features of the product.

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Business Studies > Marketing Management And Consumer Protection > Marketing Management

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