Business Studies > Marketing Management And Consumer Protection > Marketing Management
After identifying the needs and wants of the target market and understanding that parents were increasingly looking for eco-friendly and safe toys for their children, a toy manufacturing company 'Deepak Toys Ltd.' decides to use eco-friendly materials for their toys. The company also ensures that their manufacturing process will not harm the environment.
The marketing management philosophy that guided the efforts of 'Deepak Toys Ltd.' is:
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