Business Studies > Marketing Management And Consumer Protection > Marketing Management
BJ Pvt. Ltd. is a company manufacturing organic shampoos with the brand name 'Pure Shine'. This name will help the company in creating product differentiation. To satisfy the needs of the customers in the target market the company used natural ingredients like curry leaves, neem, rice, etc. The focus of the company is on satisfaction of customers needs. To have higher demand of shampoo it decided to fix a lower price in comparison to the other shampoos available in the market. To inform the customers about the shampoo and its features etc., the company used various promotional tools. For maximum satisfaction of customers, the company provides the contact details of the customer care centre to handle customer complaints.
Identify and explain any three functions of marketing discussed in the above paragraph.
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