CBSE 2025, BS Set 1

Question

Read the following statements: Assertion (A) and Reason (R).

**Assertion (A):** A buyer buys a product or service for what it does for him/her or the benefit it provides to him/her.

**Reason (R):** From the customer's point of view, a product is a bundle of utilities which is purchased because of its capability to provide satisfaction of a certain need.

Choose the correct alternative from the options given below: A). Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A). B). Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A). C). Assertion (A) is true, but Reason (R) is false. D). Assertion (A) is false, but Reason (R) is true.

Edvaya · Accepted Answer

The correct answer is Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A).. **Assertion (A) is True:** A buyer purchases a product or service not for the product itself, but for the **benefits** it provides (e.g., a consumer buys a washing machine for the benefit of clean clothes, not the machine itself). **Reason (R) is True:** Conceptually, a product is a "bundle of utilities" — a combination of functional, social, and psychological utilities — that is purchased to satisfy a specific need. **Reason (R) correctly explains Assertion (A):** The reason directly explains why buyers purchase for benefits — because a product is, by definition from the customer's perspective, a bundle of utilities that satisfies a need.

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Business Studies > Marketing Management And Consumer Protection > Marketing Management

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