CBSE SQP 2026, BS Set 1

Question

Anabel Creations, an apparel designing company has a huge pile of young men's and women's garments to be sold across its branches in various cities. In order to clear the stock, the company has decided to give a heavy discount on its garments, with a view to lure the buyers. It is also visiting various colleges for sponsoring fashion shows in order to push its sales. However, the garments are not liked by the customers as they have not been made as per their needs and preferences.

a) Identify and state the Marketing Management philosophy being followed by Anabel Creations.

b) Name and state any two other philosophies of Marketing apart from the one identified in part a.

a) Identify and state the Marketing Management philosophy being followed by Anabel Creations.

b) Name and state any two other philosophies of Marketing apart from the one identified in part a.

Edvaya · Accepted Answer

The correct answer is Subjective. **(a) Selling Concept:**

Anabel Creations is following the **Selling Concept**. Under this philosophy, the organisation focuses on aggressive selling and promotional efforts to sell whatever has been produced, rather than producing what the customer wants. The company made garments without considering customer preferences, and is now using heavy discounts and college fashion show sponsorships to push sales — classic selling concept behaviour.

**Meaning**: The selling concept holds that consumers will not buy enough of the firm's products unless it undertakes large-scale selling and promotion efforts. The focus is on selling existing stock rather than satisfying customer needs.

**(b) Two Other Marketing Philosophies:**

**(i) Marketing Concept:**
This philosophy holds that achieving organisational goals depends on identifying the needs and wants of the target market and delivering customer satisfaction better than competitors. The focus is on the **customer's needs** — "make what you can sell" rather than "sell what you can make."

**(ii) Societal Marketing Concept:**
This is an extension of the marketing concept that also considers society's long-term wellbeing. It holds that the organisation should satisfy customer needs while also ensuring that the interests of society (environmental protection, public health, ethical practices) are not harmed.

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Business Studies > Marketing Management And Consumer Protection > Marketing Management

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